Zapping

Year
2025
Location
Santiago, Chile
Industry
Entertainment, Media & Broadcasting, Streaming
Services
Web Design, Content Strategy, Site Architecture, UX/UI Design, Iterative Prototyping, Web Development, Conversion Rate Optimization
zapping.com — Taking the future of TV to the next level
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Background

The project at Zapping was developed as part of a strategic shift in the role of the website, evolving from a primarily informational portal into the main entry point to the product. The objective was to turn the site into a transactional and retention-driven engine, capable of supporting the company’s growth and scaling alongside the product.
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The work focused on significantly improving technical performance, redefining the user experience, and restructuring the site’s architecture to prioritise key actions such as login, registration, and subscription. This involved a deep technical rebuild, a new visual hierarchy, and the introduction of a content strategy aligned with high-intent traffic and trust-building.
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The result was a faster, more stable, and outcome-oriented website that moved beyond being a simple showcase, becoming a central channel within Zapping’s digital ecosystem, with direct impact on acquisition, conversion, and recurring product usage.

Key results
1
A substantial improvement in website performance, bringing Core Web Vitals to excellent standards. Visual load time was reduced by over 80%, layout stability reached near-perfect levels, and the Lighthouse score increased from critical to outstanding, establishing a solid technical foundation for scale.
2
Transformation of the website into a measurable and growth-oriented channel. Annual sessions grew by more than 90%, with significant improvements in visit quality, a sharp increase in direct and referral traffic, and the implementation of advanced tracking that enabled the measurement of over 300,000 key events.
3
A redefined user experience with a strong transactional and mobile-first focus. The introduction of an omnipresent funnel, new visual hierarchies, and high-intent pages positioned login and registration as the most visited flows, reinforcing the website’s role as the primary gateway to the product.