SmartSalud Seguros
smartsalud.cl — Experimenting and playing with an MVP dental insurance landing page
Background
The project aimed to create a landing page for an MVP of a dental insurance plan for the SmartDent network of dental clinics. The objective was to validate the most attractive benefits of the product for users. The landing page was designed to highlight tangible and direct benefits before presenting the commercial offer. Throughout the project, the structure of the landing page evolved through various A/B experiments to validate the hypotheses proposed by the SmartDent team.
Key Takeaways
1
Design of the landing page to emphasise the tangible and direct benefits of the dental insurance plan, enhancing user understanding and interest.
2
Conduct several A/B experiments to test and validate the most effective structure and content, ensuring the landing page meets user expectations and business goals.
3
Continually refine the landing page layout and messaging based on experimental data, achieving an optimized and user-centric final design.
